Personal branding plays a key role in the development of your career. When you brand yourself, you are creating a public identity for your target audience. People are interested in other people’s lives and want to be able to connect and relate with someone else. Personal branding is similar to business branding however the difference is that you will be marketing yourself.
By personal branding, you can make connections with people from different industries. When you brand yourself you have the freedom to evolve and build a loyal audience. You’ll get more expose from building your reputation. Branding includes the vibe you give off and is a great way to show what kind of person you are. Below are important factors when it comes to branding yourself.
1. ESTABLISH A PRESENCE
Build an online presence through your website, blog, or social media accounts so that people can find out who you are and reach you.
2. GAIN AWARENESS THROUGH NETWORKING
You should connect with other individuals within your industry through your social media. Networking includes liking, comment, or sharing content. Forming relationships with people is one of the best ways for your brand and business to grow and become known.
3. CLARITY & CONSISTENCY (the 2 C’s)
Be clear with who you are and what you say and express your brand throughout multiple platforms. Remember to remain visible to your target audience.
4. GATHER FEEDBACK
Receiving feedback is extremely helpful when building a brand! Have others take a look at or review your website, blog, or platforms for where you’re doing well at or what you could improve on.